The Science of Addiction – How Casinos Keep Players Coming Back
If you’ve ever played a game at a casino, then you know that every detail is designed to keep you engaged. From the music to the pulsing lights, everything is designed with one goal in mind: convincing you to stay and play.
Understand addiction’s science and discover strategies for combatting it.
They Create A Sense Of Enthusiasm
The word enthusiasm comes from the Greek enthousiasmos, meaning “possessed by a god.” Nowadays it’s usually used to signify intense enjoyment or interest.
Though most are aware of the term, it’s essential to comprehend its potential in order for your business to flourish. Enthusiasm is a state of mind that can increase productivity, encourage hard work and produce results.
Social media is also a crucial social skill that will boost your brand’s credibility and bring in repeat customers. To foster this relationship, showcase positive reviews on your website and encourage guests to share their experiences on social media platforms.
Though winning may be the most sought-after casino attraction, a more effective and intriguing strategy is to leverage feelings. Encouraging guests to be more enthusiastic about gaming, dining, drinking and entertainment will increase your profits and keep them coming back for more. This strategy works especially well with younger players who possess high spending power and an eagerness to try new things.
They Offer Free Drinks
One of the primary ways casinos attract players is by offering them complimentary drinks. This strategy works great to keep patrons in the casino longer and spend more money.
Some casinos even have systems in place to monitor how much a gambler consumes, rewarding those who spend more. This practice is known as play-to-drink.
Customers who spend $20 in a video poker machine usually receive one complimentary drink. They are then given a ticket to redeem for another complimentary drink if their pace and amount wagered meet qualifications.
Many casinos still practice this practice, though it’s less frequent than before. This isn’t due to any attempt at austerity; rather, cocktail waitresses are less prevalent on large gaming floors.
They Create A Maze-Like Environment
If you’ve ever visited a casino, then you know the layout is designed in an intricate maze-like pattern. This is used by casinos as a psychological device to keep players coming back for more.
When entering a casino, the lights, sounds and colors all work together to put you in an inviting mood. These elements weren’t chosen at random – they were carefully chosen to draw you in and keep you coming back for more.
Casinos often provide comforting amenities to tired gamblers, such as complimentary drinks and snacks. Doing this helps reduce the chance of people becoming tipsy and making poor decisions.
They Don’t Have Windows Or Clocks
Many traditional businesses feature a clock on the wall to remind you how much time remains to complete tasks. Casinos do not, as they want their players focused on gaming instead.
When in a casino, your sense of time is completely disoriented. Without clocks to tell the time or windows to show how it feels outside, your sense of time fades to the back of your mind.
Gamblers should be wary of this approach, as it may make them feel like they’re running out of time and may lead them to quit sooner than planned. Doing so could result in lost funds – something casinos absolutely hate!
